风尚观察
YNAP败走中国，奢侈品电商还有未来吗？
近日，全球奢侈品电商鼻祖YNAP宣布关闭其中国业务，其母公司历峰集团将平台运营权交还FARFETCH，这一事件被视为奢侈品电商在华发展的标志性转折点。这场持续二十年的商业实验终将证明：在奢侈品领域，没有中间商能靠“流量搬运”生存，唯有真正理解奢侈本质的“价值重构者”才能笑到最后。
为什么经济越惨 奢侈品越贵却越好卖
随着全球零售环境再度陷入巨大的不确定性中，“涨价”竟成为奢侈品行业今年以来的关键词。 最近，法国奢侈品牌Chanel香奈儿又宣布涨价，这是香奈儿在疫情期间的第六次涨价。得不到的永远在骚动。 在强者愈强的当下，涨价已成为奢侈品牌筛选消费者、保持业绩增长动力的一种机制，奢侈品牌最终需要的只是把握住10%的富裕人群。
2015沦陷的香港市场绊倒了多少奢侈品牌
对奢侈品品牌来说，2015 年标志着这个市场最容易赚钱的时光已经成为历史。而这多多少少都拜香港市场所赐，异常不景气的香港市场可是绊倒了不少的奢侈品牌，让它们受到了重伤。
McArthurGlen 投资奥特鲁普奥特莱斯
欧洲首屈一指的名品奥特莱斯集团McArthurGlen 已与Hütten 控股成功的时尚与零售企业家Thomas Dankbar 结成合作伙伴。Hütten 控股是德国西北部靠近明斯特（Münster）的奥特鲁普奥特莱斯的业权公司兼开发商。
奢侈品“关店潮”中，香奈儿为何“一店未关”
3月17日，香奈儿宣布，从4月8日开始上调在欧洲售卖的产品价格，同时下调亚洲区售价，大量游客排队购买。法国奢侈品品牌香奈儿最近些烦恼，虽然它们在中国大陆并未出现过关店行为，但是却一再被媒体报道“关闭了11家门店”。
5 Trends That Defined The Luxury Industry In 2015
We all know it’s been a transformative year for the luxury sector, but pinpointing what has made it so amongst the smorgasbord of information we now all have access to these days, can be a bit harder. So without further ado – here is our take on the trends in 2015 that have changed the luxury sphere forever.
Monte Carlo Yachts receives “Innovation in a Production Process” award at the 2015 Boat Builders awards
Monte Carlo Yachts’ distinguishes itself with yet another prestigious award that recognizes the company’s innovative production process. Monte Carlo Yachts has been awarded with the Innovation in a Production Process Award at the IBI-METS Boat Builder Awards for Business Achievement, an important recognition to the innovative production process that has distinguished the company since the launch of its first yacht, the award-winning MCY 76, in Venice in 2010.
NEW BENETEAU BARRACUDA 8: MORE SPACIOUS, WITH IMPROVED PERFORMANCE
Living up to its reputation as something of an adventurer, a new addition is welcomed to the Barracuda family in the shape of a third model, benefitting from the experience gained during the famous Barracuda Tours – sea bass no-kill fishing tournaments organised each year by Beneteau.
ivvi携手腾讯《芈月传》 打造现象级娱乐营销案例
2015年12月28日，深圳——ivvi腾讯携手召开“娱乐无边界”庆功会暨2016合作发布会，双方一致认为：ivvi主打情感连接的新生态战略，和腾讯以连接为核心的互联网战略高度吻合。会议回顾了ivvi与腾讯围绕年度荧屏大戏《芈月传》所展开的营销合作取得佳绩，并将该营销案例列为“现象级”营销案例。
Bang & Olufsen第二财季损失1050万丹麦克朗
丹麦Bang & Olufsen公司宣布本财年第二季度公司利润超预期，这主要归功于公司底端B&O play产品销量快速增长以及公司零售网络扩张刺激营收进一步提高。
跨界时尚总裁Cherie Chen创建买手圈的Uber
从互联网发展的潮流和目前商业模式的变化来看，去中心化和去中介化是一个大的方向。跨界时尚/Project Crossover希望能借用 Uber 的方式来扩展时尚买手行业的商业模式，通过这种方式对于时尚买手行业而言，将会彻底是颠覆式的。 跨界时尚/Project Crossover线上平台的目标并不是消灭摒弃现有的Showroom的模式，在开始之初跨界时尚/Project Crossover总裁Cherie Chen仅仅希望拥有一个线下平台的有益补充（就像 Uber 刚开始一样）。
H&M集团2015年销量增长11% 筹备印度和南非开店
H&M集团在截止11月的财年销量按当地货币计算增长11%。这个增长主要得益于最后一季录得的9%增幅，虽然11月份的销量受到美国和欧洲天气温度过暖的影响。集团目前正筹备在印度和南非开设当地的首间门店。
2016 Luxury Industry Predictions From The Experts
2016 Luxury Industry Predictions From The Experts.Luxury Society spoke with a panel of our Knowledge Partners and industry experts to find out what’s in store for luxury in the coming 12 months.
Will China’s Government Put an End to Daigou Sales?
As the price gap between imported luxury goods in mainland China and those everywhere else in the world continues to fuel a massive gray market, the Chinese government gave indications this week that it wants to clamp down on the practice.
Hyatt’s Artsy New Andaz Hotel Sets Sights on Chinese Travelers in Tokyo
After opening last year, Andaz Tokyo Toranomon Hills has seen a significant influx of Chinese travelers as their numbers in Japan grow rapidly, thanks in large part to the weak yen and an attraction to shopping for luxury goods at much lower prices than those in mainland China.
Luxury Brands Must Minimise Customer Effort on Path to Purchase
Luxury Brands Must Minimise Customer Effort on Path to Purchase. How can luxury brands maximise sales? Make the purchase journey as convenient as possible, explains Neil Cunningham, Managing Director of Cream UK
奢侈品大牌居然也山寨！ Chanel首次承认抄袭事件
大牌设计师深陷抄袭丑闻 奢侈品大牌居然也山寨。近日，Chanel刚刚举办了万众期待的Paris-Rome Metiers d'Art秀，随后品牌就被控抄袭苏格兰设计师Mati Ventrillon的针织设计。 Chanel作为一个有影响力的奢侈品公司，出现这样的抄袭事件确实让外界有些震惊，不过好在已诚实的道歉了也将在作品中注明Mati Ventrillon design的字样。
自由职业者的幸福，你真的信服吗
自由职业者这个词一直以来都是备受争议的一个词。“自由职业者”是否真的就像一些人描述的那样，同样是个人社会价值的体现;还是只是一个莫须有的名词。
Gwyneth Paltrow opens Goop store in New York
Joining the trend of online ventures going brick-and-mortar is celebrity lifestyle brand Goop. After conducting practice runs in Los Angeles, Dallas and Chicago, Gwyneth Paltrow will be opening her first pop-up boutique for Goop in New York starting next week.
Cooptado Wins Longines Singapore Gold Cup
The Longines Singapore Gold Cup horse race concluded November 15 at the Singapore Turf Club, with Cooptado running away with the prize purse of SG$1.35 million.
Saint Laurent’s Ex Sells Prized Library
Saint Laurent’s Ex Sells Prized Library. Book sales rarely ever make it onto luxury news feeds so this story is a pleasant departure. Six years after selling off his art collection in a record-breaking “sale of the century”, the French businessman and philanthropist Pierre Berge is now putting his renowned library under the hammer.
Michelin Reveals US Diners Spending Habits
[米其林餐厅揭示美国食客的消费习惯]Michelin Reveals US Diners Spending Habits。We discovered across every demographic that American diners would be willing to pay a sizable sum to eat the best meal of their lives at a high-end restaurant,” said Cynthia Ochterbeck, Michelin’s US editorial director.