风尚观察

风尚观察2025.03.13
阿荣

YNAP败走中国,奢侈品电商还有未来吗?

近日,全球奢侈品电商鼻祖YNAP宣布关闭其中国业务,其母公司历峰集团将平台运营权交还FARFETCH,这一事件被视为奢侈品电商在华发展的标志性转折点。这场持续二十年的商业实验终将证明:在奢侈品领域,没有中间商能靠“流量搬运”生存,唯有真正理解奢侈本质的“价值重构者”才能笑到最后。

风尚观察2022.04.09
时髦圈儿

为什么经济越惨 奢侈品越贵却越好卖

随着全球零售环境再度陷入巨大的不确定性中,“涨价”竟成为奢侈品行业今年以来的关键词。 最近,法国奢侈品牌Chanel香奈儿又宣布涨价,这是香奈儿在疫情期间的第六次涨价。得不到的永远在骚动。 在强者愈强的当下,涨价已成为奢侈品牌筛选消费者、保持业绩增长动力的一种机制,奢侈品牌最终需要的只是把握住10%的富裕人群。

风尚观察2015.12.10

Saint Laurent’s Ex Sells Prized Library

Saint Laurent’s Ex Sells Prized Library. Book sales rarely ever make it onto luxury news feeds so this story is a pleasant departure. Six years after selling off his art collection in a record-breaking “sale of the century”, the French businessman and philanthropist Pierre Berge is now putting his renowned library under the hammer.

风尚观察2015.12.10

Michelin Reveals US Diners Spending Habits

[米其林餐厅揭示美国食客的消费习惯]Michelin Reveals US Diners Spending Habits。We discovered across every demographic that American diners would be willing to pay a sizable sum to eat the best meal of their lives at a high-end restaurant,” said Cynthia Ochterbeck, Michelin’s US editorial director.

风尚观察2015.12.10

Champagne Taittinger Goes British

【泰廷哲香槟进驻英国】French champagne house Taittinger – James Bond’s bubbly of choice – announced shocking plans to produce fine English sparkling wines December 8. The Reims-based firm will become the first Champagne house to make such a bold move with the purchase of farmland in Kent.

风尚观察2015.12.09

以质取胜 京东化妆品10月销售额领先天猫

据悉,此次数据统计涵盖润肤水、乳液、面霜、洗面奶、面膜等皮肤护理品类以及BB霜、隔离、粉饼、粉底液、蜜粉、腮红、遮瑕、眼影、口红、唇彩等美容化妆品类。10月份的销售数据显示,京东化妆品销售总额5.36亿,天猫化妆品销售总额5.33亿,京东以300万优势超越天猫。从成交价看,京东平均客单价约123元,是天猫平均客单价51元的两倍多。这表明,虽然京东流量不及天猫,但流量更优质。

风尚观察2015.12.03

YOHO!助力“金票根” 为影迷圆梦

用青春演绎,为影迷圆梦,“2015金票根影迷形象大使暨英皇超级经纪人计划”评选活动在北京落下帷幕。活动旨在为追梦的年轻人开启圆梦之旅,在内地城市发掘有潜力的新人,而作为大赛唯一指定的潮流购物平台,中国最大的潮流商品购物网站YOHO!Buy有货全程赞助,共同见证五位从数亿中国影迷群体中评选出的“草根”影迷形象大使的诞生。

风尚观察2015.12.03

YOHO!获中国最具投资价值企业50强

12月2日,2015第十届中国最具投资价值企业“风云榜50强”颁奖典礼在北京举办,致力于中国潮流产业发展的YOHO!新力传媒集团(以下简称YOHO!)从3000多家企业中脱颖而出,获得“中国最具投资价值企业50强”。

风尚观察2015.12.03

Ralph Lauren expanding in Europe

On 13th November Ralph Lauren opened its first European Polo store in Rome. The opening is part of the brand's new strategy of clearly segmenting its offering, distinguishing between its premium collections and the more commercial Polo Ralph Lauren line. Polo is set to become one of the growth vectors for the US fashion group.

风尚观察2015.12.03

Louis Vuitton shutting down stores in China

Louis Vuitton closed down three of its Chinese stores, including the one in Guangzhou, the first that was opened in the south, and plans to close down many more throughout the country in the next few months...

风尚观察2015.12.03

Castel sells Bordeaux château to China’s Changyu

中国张裕收购卡斯特家族(Castel)旗下波尔多酒庄。Castel, France’s largest wine family, has sold one of its 22 Bordeaux wine châteaux to Chinese wine giant Changyu. In a second, unrelated deal, Château de La Dauphine in Fronsac has been bought by the Labrune family.

风尚观察2015.12.03

6 Innovative Luxury Brand Christmas Trends

6 Innovative Luxury Brand Christmas Trends.As the holiday season draws closer, it is more important than ever for brands to stand out as the go-to buying destination. Here, marketing agency Cocoon looks at how some luxury players have innovated to succeed.

风尚观察2015.12.02

Most popular luxury brands according to social media ranking

Social intelligence company, Brandwatch unveiled this week its Fashion & Luxury report that examined the social presence and strength of 32 fashion and luxury brands. Brandwatch analyzed 721,140 social conversations on Facebook and Twitter in the month of August to evaluate the brands.

风尚观察2015.12.01

The Issue With Ethics, Fashion & Luxury

Ethics, supply chains & sustainability are already buzz words, but recent actions by luxury giants such as Kering have brought them to the fore. Here, as COP21 begins in Paris, Oliver Horton expresses his opinion.

风尚观察2015.11.30

美媒:中国好多“奢侈品”在欧美只是普通品牌

据美国《华尔街日报》网站11月26日报道,这对于在中国境内开店的奢侈品品牌来说是个坏消息,但也不是很糟糕:这意味着中国买家变得更加成熟老练。.中国市场上的奢侈品品牌主要是通过营销才成为“奢侈品”的,但有时在美国等国家可能不过就是一个品牌而已,并不是“奢侈品”。她表示,中国消费者开始认清这一点,他们想要比较有定制特点的产品,希望更有个性。

风尚观察2015.11.26

中国经济放缓正在扼杀奢侈品市场?

周大福珠宝集团近日公布其上半年利润暴跌42%。由于澳门和香港的“需求疲软”和中国经济增速放缓,周大福珠宝集团的利润受到了影响。 周大福珠宝集团拥有2000家中国内地的珠宝零售店及其他一些国家的珠宝零售店。媒体报道显示,在Tiffany获胜的市场,周大福却惨败...

风尚观察2015.11.26

奢侈品牌利用Instagram的7个技巧

奢侈品牌利用Instagram的7个技巧.本月早些时候,Luxury Society发表的奢侈品案例研究揭示时装品牌Elie Saab通过社交媒体明星Instagram展现其作为一个优雅的奢侈品牌的形象。

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